Traffic Dashboard (Broker/Admin)

The Traffic Dashboard gives Broker/Admins insight into where website traffic is coming from, how visitors are engaging with your site, and which pages are performing best.

To access the Traffic Dashboard, expand the Reporting section in your left-hand navigation menu and select Traffic Dashboard.

Note: The Traffic Dashboard refreshes daily between 3:00–4:00 PM EDT. If you're viewing the report before 3:00 PM EDT, the data may be approximately 24 hours behind. Check back after 4:00 PM EDT for up-to-date figures.

Dashboard Tabs

The Traffic Dashboard is organized into three tabs:

Traffic by Source — Where your leads and visitors are coming from
Overall Traffic — Visit counts, session duration, and location data
Top Content Pages — Which pages on your site are being viewed most

Traffic by Source

Select a time frame from the dropdown menu at the top of the page to filter the report.

Total Traffic Overview

At the top of the report, you'll see a summary for the selected time period covering four metrics:

Metric	Description
Visits	The number of visits during the selected date range. A single visitor can visit your site multiple times within a day, week, or month, so visits will typically be greater than visitors. Includes desktop, mobile, and app visits.
Visitors	The number of unique people who visited during the selected date range. Includes both registered and non-registered visitors to your website or app.
All Leads Visiting	The number of unique leads who visited during the selected date range. Includes new and returning leads who visited your website or app.
New Leads Registered	The number of unique conversions on your site during the selected date range. Excludes auto-import, bulk import, manually imported, and reverse lookup leads.

New Leads Traffic

A bar graph shows New Leads Registered by Original Source for the selected time period. The Original Source is pulled from BoomTown's internal source list. Sources that aren't on that list — such as vanity domains — will appear as UNKNOWN.

To the right of the bar graph, you'll see:

Total number of New Leads Registered
New Leads showing High Activity
New Leads who completed a Contact Form

Use the Filter by Source dropdown to drill down by a specific source. Click any section to view the corresponding leads in Lead Central.

Tip: If you or your agents use the Link Generator tool to build tracking links, hover over "Original Source" and click [+] to view Campaigns. This breaks down traffic by individual tracking link, which is helpful when multiple tracking links share the same source.

Traffic Based On

This section displays Visits, Visitors, and All Leads Visiting data broken down by source. To the right of the bar graph, you'll also see:

Mobile website or app visit counts
Visits considered High Activity
Visits that included a Contact Form submission

Click any source bar to drill down for additional data.

Overall Traffic

The Overall Traffic tab provides a deeper look at visit patterns and visitor locations. Some data in this tab is sourced from Google Analytics.

Visit Count Breakdown

View New Visits, Return Visits, and All Visits for the selected time frame. Use the Visits Based On dropdown to switch between Visitors, All Leads Visiting, and New Leads Registered. Hover over any point on the data line to see the visit count for a specific day.

Average Visit Duration

Displays the average length of a visit for the selected group and time frame. This data is sourced from Google Analytics.

Visits by Top Location

See a breakdown of where your leads are browsing from, shown by top states and cities. Click on any state to view the top cities within it. This data is sourced from Google Analytics.

Home Page & Finance Page

Displays the total number of Home Page and Finance Page views for the selected time frame. View counts include visits to the main site as well as agent subdomains. This data is sourced from Google Analytics.