Note: Access to reporting dashboards depends on your account type and permissions. If you can't see a specific dashboard, contact our Support Team for assistance.
BoomTown's reporting suite gives Broker/Admins visibility into agent performance, lead activity, advertising spend, and website traffic — all from the Reporting section of your left-hand navigation menu.
Available Dashboards
Agent Accountability
Track how many leads were assigned to each agent for a given date range and monitor the actions they've taken on those leads. Useful for identifying agents who haven't viewed, emailed, or called their assigned leads.
Agent Vitals
A personal performance dashboard for individual agents, showing opportunities for improvement across response rate, lead engagement, e-Alerts, Smart-Drips, and transactions. Updates every 24 hours.
Buyer Advertising
View a breakdown of your monthly BoomTown buyer advertising spend, lead registrations over the past 12 months, and lead activity by area. Only relevant for teams using BoomTown's Digital Marketing services.
Call Accountability
View how many call attempts and contacts are logged for active leads per agent within a selected date range. Helps identify agents who are not making contact with their leads.
Category Audit
A summary of your team's leads broken down by category (New, Qualify, Hot, Nurture, Watch, Archive, Trash), with best practices for working leads in each category. Updates every 24 hours.
Company Vitals
A team-wide performance dashboard showing how your platform ranks against others of similar tenure, across 15 equally weighted metrics including response rate, lead engagement, marketing automation, and training. Updates every 24 hours.
Email Accountability
View how many emails have been sent to active leads per agent for a selected date range, including attempt rates, response rates, and average reply times.
Lead Sources
See where your leads are coming from, broken down by BoomTown-registered leads and imported leads, with current category data for each source.
Lender Usage
Track how many leads were assigned to your lenders and monitor the actions they've taken, including calls, emails, texts, and To-Dos.
Traffic Dashboard
Understand where your website traffic is coming from, including top traffic sources, Google Analytics web performance data, visit breakdowns by location, and top content pages. Refreshes daily between 3:00–4:00 PM EDT.
Accessing Reporting Dashboards
To access any dashboard, expand the Reporting section in your left-hand navigation menu and select the dashboard you'd like to view.
Network Admin users can view reporting data across all of their platforms. When first accessing most dashboards, you'll see a combined overview for all websites — click the name of a specific platform to view its data individually.