Lead Profile FAQs

The UNKNOWN source means a lead came in from a referral URL that BoomTown couldn't match to a known source in our database. Our list of recognized sources is extensive but finite — anything outside that list lands in the UNKNOWN bucket.

When a lead's source is UNKNOWN, BoomTown shows the URL referrer — the page they were on before reaching your site, as reported by their browser. To see this, hover over the UNKNOWN source on the lead's profile.

Note: Browsers don't always send referrer data, so the URL may not always appear. When it does, it's a useful clue about where the lead actually came from.

Lead sources are based on cookied data from the lead's first visit. Here's how that plays out:

But if the visitor clears their cookies and cache between visits, the original source data is lost. When they return and register, BoomTown picks up whatever source applies to that second visit instead — not the original Facebook touch.

This is normal browser behavior, not something that can be corrected after the fact.

When a lead has more than one email address on their profile, the status appears next to each individual address at the top of the lead profile.

In Lead Central, however, the Emails column displays a single status for the lead overall. That column shows the highest-ranking status the lead has across all their email addresses, in this priority order:

So if a lead has one Active email and one HardBounce email, the Emails column in Lead Central will show Active because that's the highest-ranking status they hold.

A lead's email status updates to Invalid after either:

A hard bounce indicates the email address is permanently undeliverable (the address doesn't exist, the domain is invalid, etc.). Soft bounces are temporary issues — full mailbox, server problem, etc. — so we wait for three before flagging the address as invalid.

Once an address is marked Invalid, the system stops attempting delivery to it.

A lead's tracking email address never changes, even when the lead is transferred between Agents. It's tied to a unique ID assigned to the lead, which stays with them for the life of their record.

This means a couple of things in practice:

So a transfer doesn't break the lead's existing communication record, and old conversations don't accidentally route to the wrong Agent.

The email description and phone description fields you set on the lead's Edit Profile tab display in three places:

Use these descriptions to label numbers and addresses (for example, "work cell" or "shared family email") for quicker reference at a glance.

The Recent Website Visits area of a lead profile only counts visits where the lead viewed at least one Full Details page for a listing.

These do not count as a Recent Website Visit:

These visits do count in the Last Logged In area of the profile, however. As a result, you can see different numbers between Recent Website Visits and Last Logged In — that's expected behavior, not a discrepancy.

A log in (or visit) is recorded when a lead hits any page on your site under these conditions:

If the lead is already signed in when they return to the site, the new session still counts as a visit.

Don't confuse this with Recent Website Visits. A log in is any page hit (subject to the timing rules above). A Recent Website Visit specifically requires viewing a Full Details page for a property.

The Distribution pie chart on a lead's profile shows up to 5 main groupings, ordered top-to-bottom by the number of listings in each. The default grouping type is price, but other types can be selected.

Any listings that don't fit into the top 5 groupings are combined into a 6th grouping called "Other." So "Other" represents the long tail of listings that fall outside the most common categories for that lead's activity.

Email entries in a lead's History section show approximately the first 200 words of the message. To read the full email, either:

Both options open the full email in a new view.

If a lead has never visited your site and logged in with their credentials, you'll see an option in their profile beneath the Transactions module to send or resend their welcome invitation. The exact label depends on what happened when the lead was added:

Once the lead visits the site and logs in for the first time, this option no longer appears on the profile.

Nothing breaks. Not accepting a welcome invitation has no impact on:

The lead just needs their login email and password to access the site. If they registered directly on the site, they've already entered these — they only need them again if they log out.

The recommended properties in the welcome email are based only on the last search the lead performed on the site where they registered. The email shows up to 4 properties maximum.

It's not based on browsing history, e-Alert preferences, or any other criteria — just that one final search.

No. Lead Type (Buyer, Seller, or Buyer/Seller) is a global setting that applies across the entire system.

Unlike lead category, which can differ between Agents and Lenders, Lead Type updates from any user (Agent or Lender) reflect for all users on the lead's profile.

Valuation links don't update automatically. When a lead fills out the What's My Home Worth? page, the valuation reflects the data at that exact point in time.

If property data changes later — new comparables, updated tax records, etc. — the existing valuation links in the lead's profile won't reflect those changes. The only way to see updated information is to run a new valuation for the same property.

No. When a lead uses the Email this listing option on a property's Full Details page, the action is logged in the lead's profile with the lead's contact information, but the recipient's information is not recorded. The system only tracks that the share happened, not who received it.