Why BoomTown Adds Opt-Out Language Automatically
BoomTown automatically appends opt-out language to texts in order to keep your messaging compliant with two governing frameworks:
The Telephone Consumer Protection Act (TCPA) — U.S. federal law governing how businesses can contact consumers.
CTIA Guidelines — the standards set by the Cellular Telecommunications Industry Association, which represents the major U.S. mobile carriers.
Carriers filter texts that don't meet these standards. If you don't identify yourself and include opt-out language where required, your phone number's reputation with mobile networks suffers, which leads to more of your messages being filtered as spam.
BoomTown handles most of the opt-out timing for you. This article explains exactly when, so you know what the system is doing on your behalf.
The Opt-Out Text That Gets Appended
When BoomTown adds opt-out language to a text, it appends this exact message at the end:
[This part of the message is required by your mobile carrier and is sent automatically. If you prefer not to receive text messages from me just reply end]
Leads can opt out by replying with either end or STOP — both keywords work.
When Opt-Out Language Is Automatically Added
Rule 1: The first text to a new lead
Every initial text to a new lead — whether sent manually by you, sent by a Smart-Drip Plan, or sent by Concierge — includes opt-out language appended to the end. This applies unconditionally: the first message a lead receives from your platform always includes opt-out instructions.
Rule 2: Any lead who has never received opt-out language before
If a lead somehow has ongoing two-way communication with you but has never received opt-out language in a prior text (for example, leads who were in your system before compliance automation was in place), BoomTown will append opt-out language to the next text sent to them. This happens even if two-way communication is already established.
After that one catch-up message, if two-way communication continues, BoomTown will not append opt-out language again.
Rule 3: Recurring 30-day re-disclosure when two-way communication is NOT established
For every Smart-Drip text step, bulk text, or manual text, BoomTown checks three things at send time:
Has the lead ever received a text with opt-out language?
If yes, was it within the last 30 days?
Has two-way communication been established between this lead and the user sending the text?
Opt-out language is appended when:
The lead has never received opt-out language before, OR
More than 30 days have passed since the last opt-out, AND two-way communication has not been established.
Opt-out language is not appended when:
Opt-out language has been sent within the last 30 days, OR
Two-way communication is established between the sender and the lead.
This means: if a lead responds to you (establishing two-way communication), BoomTown stops re-appending opt-out language on your future messages to that lead. If the lead never responds, BoomTown continues to append opt-out language every 30 days on any Smart-Drip or bulk text sent.
Example: How the 30-Day Clock Works in Practice
A new lead registers. Their assigned agent sends an initial introduction text, which includes opt-out language (per Rule 1).
The lead doesn't reply. The agent places the lead on a Smart-Drip Plan with text messages scheduled for days 15, 45, 180, 270, and 360.
Day | Auto-appended opt-out? | Why |
0 (initial) | Yes | First text to a new lead — always includes opt-out |
15 | No | Fewer than 30 days since last opt-out was sent |
45 | Yes | More than 30 days have passed and no two-way communication exists |
180 | Yes | Still no two-way communication; 30+ days since last opt-out |
270 | Yes | Same as above |
360 | Yes | Same as above |
If the lead had replied at any point along the way, two-way communication would be established, and opt-out language would stop being auto-appended on subsequent messages.
Compliant Text Examples
Here's what compliant texts look like in each of the three common scenarios.
Scenario A: First text to a new lead
Sample text:
Hi Lead, it's Broker with Broker's Realty. I wanted to email you some listings. Which specific neighborhoods do you want to see?
[This part of the message is required by your mobile carrier and is sent automatically. If you prefer not to receive text messages from me just reply end]
The agent wrote the greeting, identification, and question. BoomTown appended the bracketed opt-out text automatically.
Scenario B: Existing lead with two-way communication who has never received opt-out
This happens when a lead was already in active conversation before compliance automation was in place. On their next text from you, BoomTown catches them up with opt-out language.
Sample text:
I'm going to swing by the house and get the keys.
[This part of the message is required by your mobile carrier and is sent automatically. If you prefer not to receive text messages from me just reply end]
After this one message, BoomTown will not re-append opt-out language on future texts to this lead (as long as two-way communication remains active and the 30-day clock doesn't elapse without a lead response).
Scenario C: Lead without two-way communication (recurring opt-out)
A lead who has never responded is still receiving follow-up messages (manual, Smart-Drip, or bulk). BoomTown appends opt-out language every 30 days.
Sample text:
Hi Lead — are you still interested in homes on Johns Island?
[This part of the message is required by your mobile carrier and is sent automatically. If you prefer not to receive text messages from me just reply end]
When You Need to Manually Include Opt-Out Language
In almost every scenario, BoomTown handles opt-out insertion for you. The one situation where you need to manually type opt-out language is when:
You were previously in two-way communication with a lead,
The lead has stopped responding, and
You're sending them back-to-back follow-up texts without waiting for a reply.
In that case, the 30-day auto-append clock may not trigger re-insertion on your next text, since the last message you sent to them may have been recent. Your next text should manually include opt-out language.
Best practice: Don't send back-to-back texts to a silent lead. Carriers flag one-sided follow-up patterns as spam regardless of whether opt-out language is included. If a lead has gone quiet, space out follow-ups or move them to email.
See the Two-Way Communication & Texting Compliance article for more on what to do when two-way communication breaks.
What Triggers BoomTown's Check
The opt-out check runs at send time for:
Manual texts sent from a lead's profile or Text Message Conversations window
Smart-Drip text steps
Bulk texts sent from Lead Central
Concierge campaign texts
For each outbound text, the system evaluates the two-way communication status and the 30-day clock against that specific lead, then appends opt-out language if required.
Key Terms
Auto-Append — BoomTown's automatic insertion of opt-out language at the end of a text message, applied based on the rules in this article.
CTIA — Cellular Telecommunications Industry Association. Sets messaging guidelines that carriers enforce.
Opt-Out Language — Text telling the lead how to stop receiving messages. BoomTown's auto-appended opt-out accepts both end and STOP as valid keywords.
Recurring Opt-Out — Opt-out language re-appended every 30 days to leads who have not established two-way communication.
TCPA — Telephone Consumer Protection Act. U.S. federal law governing business-to-consumer communications.
Two-Way Communication — Established when a lead replies to a text from you. Once established, BoomTown stops auto-appending opt-out language on future texts to that lead (until the 30-day clock elapses, if applicable).
30-Day Clock — The elapsed time since opt-out language was last sent to a lead. Used by BoomTown to decide whether to re-append opt-out on the next outbound message.